How On creates its spray-on running shoes

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Can a spray gun be used to make running shoes? That’s the concept behind LightSpray, a novel production method developed by the Swiss shoe brand On.

Marc Maurer, a former co-CEO of On who just departed the company, stated, “It allows us to produce an upper material in a completely automated way,” “A traditional product is touched by approximately 200 hands, which is very different here.”

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A robot sprays a synthetic substance known as polymer onto a revolving mold shaped like a foot to create the upper portion of the shoe. Each shoe takes roughly three minutes to complete. The finished item fits like a sock and has no laces or seams.

“What we want to be able to do is to bring it from a couple of thousand pairs to millions of pairs,” stated Maurer.

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Four of the robots will be on display at the company’s first LightSpray facility, which will open in Zurich this month.

According to analysts, LightSpray and other technologies have given On a competitive advantage. How does it operate, then?

To find out more, watch the video.

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