first showed up on E! Online.
The family of Sydney Sweeney isn’t depressed.
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As a matter of fact, her brother Trent Sweeney seized the opportunity presented by the recent American Eagle advertisement and embraced the controversial “my jeans” theme.
On August 6, Trent, a member of the U.S. Air Force, posted a picture of his certificate on Instagram Story with the remark, “It’s them good jeans,” to commemorate his recent promotion to staff sergeant in the 48th Munitions Squadron.
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He also included the glasses and mustache emoji to emphasize how humorous the joke was.
Trent is mocking the controversy, but the ad campaign that featured Sydney’s tagline referring to her outstanding jeans caused a lot of social media anger. Some users suggested that American Eagle was supporting eugenics by using the words “jeans” and “genes.”
In a commercial video, the “Euphoria” actress stated that genes are passed down from parents to children and frequently determine characteristics like personality, eye color, and hair color. I have blue jeans.
American Eagle says Sydney Sweeney ad is and always was about the jeans’
American Eagle sparks backlash for touting Sydney Sweeney’s great jeans’
READ: American Eagle Discloses Information Regarding the Divisive Sydney Sweeney Jeans Ad
Sydney, on the other hand, escaped most of the criticism by just posting one promotional image to her Instagram feed, which caused many users to direct their ire at American Eagle. Along with the criticism of the play on genes and jeans, several of the promotional materials were criticized for having a male-centric tone: In one video, Sydney says, “Eyes up here,” as the camera moves over her body.
This was not the move, AE, as one user stated in a comment on the brand’s July 23 article. As women, we needed and desired something DIFFERENT.
In a July 29 X post, White House Director of Communications Steven Cheung criticized the backlash as cancel culture went awry, despite the fact that some people backed the effort. American Eagle eventually issued a statement addressing the issue.
In a statement posted on Instagram on August 1, the company stated, “Sydney Sweeney has great jeans and has always been about the jeans.”Her pants. Her tale.
We’ll keep celebrating how each person confidently dons their AE jeans in their own unique style, the brand continued. Everyone looks good in great jeans.
But this is not the first time Sydney has been in hot water over a physical brand connection. Fans also questioned the “Anyone But You” star’s decision to collaborate with Dr. Squash soap in June to produce a limited range of bar soap using some of her actual bathwater.
But the noise didn’t bother the 27-year-old. She told E! News about the idea at the time, “I pitched it.” However, she said, “I think it’s more fun to see everyone else talk about it,” rather than adding her own thoughts to the conversation that erupted.
